Afton Chemical
Industrial Microbotz®
The world of Industrial lubricants is highly complex and diffused. This complicated Industrial landscape can sometimes be challenging to navigate, and generally there is a lack of comprehensive marketing literature explaining Industrial additives in the context of real world end-use applications.
Afton wished to make life easier for Industrial lubricant marketers with a ‘back to basics’ applications-based approach, in order to harness the customer’s experience and understanding of the Industrial market place and to offer some clarity and insight around this complex industrial world.
Introducing...
Afton Chemical - Microbotz™ Launch video
Afton Chemical - Microbotz™ Case Study
BRAND • CULTURE • COMMUNICATION
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